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Bloomingdale’s Gets an Upgrade

As if there isn’t always enough activity, add an army of hard hats and the smell of fresh paint to the scene at Bloomingdale’s 59th Street.

DKNY features floor-to-ceiling video footage of runway shows and photo shoots, and an interactive touch screen that allows shoppers to select videos and read DKNY PR Girl’s blog.

[above: DKNY goes high tech and visually dramatic at its new shop in Bloomingdale’s.]