Newly appointed Creative Director, Hedi Slimane has decided to rebrand one of the most iconic names in fashion. YSL will soon be Saint Laurent Paris. The classic logo will remain the same and I will remain disgusted.
Who on earth thinks this kind of rebranding will work?! #gross
This might actually be one of the worst ideas I’ve ever heard…
Can’t believe he is doing that- what a shame!
THIS IS OFFICIAL?!?!?!?!? I was praying it was a nasty rumor, dying a little inside.
Like WTF how can she just do that?